Undergraduate courses

General and Business courses

APU | American Premiere University

BBA Curriculum

Credits are required for graduation, as outlined below:

Specification Courses Credits
Required Courses in General Education 15 45
Required Business Courses 25 75
Total 40 120

Required Courses in General Education (15 courses, 45 Credits)

No prerequisites are required

 

GE 105 Introduction to Business Management, 3 Credits

In order to function effectively in the business world, it is necessary to understand the nature of business and the environment in which it operates. This course covers various methods of library research, utilizing online and traditional methodologies in the area of Business Management. This includes the internal elements and external constituencies. Each business organization has a personality, a character, and a nature of its own.

GE 106 Business Mathematics, 3 Credits

This course reviews the fundamentals in arithmetic and basic algebra in order to demonstrate the applicability of general mathematics in a professional business setting. It is designed to provide the student with various mathematical techniques to help him/her solve typical business problems.

GE 108 Introduction to Computer Science, 3 Credits

Introduction to Computer Science emphasizes the use of computers in business. Topics covered will include fundamentals of word processing; spreadsheets and charts; databases, queries, and reports; and the use of presentation software. Microsoft Office Professional and the Microsoft Windows operating system are used. Students must have access to at least the following software applications: Windows XP, Word 2000, Excel 2000, Access 2000, and PowerPoint 2000.

GE 109 Introduction to Statistical Analysis, 3 Credits

This is a first course in basic statistics, designed to expose the student to both descriptive and inferential statistics. Emphasis will be placed on understanding how statistics can be used in a practical setting. Statistical terminology, techniques, and conclusions will be studied within academic and professional contexts, in order to make the learning more meaningful to the students. Emphasis will be placed on statistical applications, as opposed simply to employing mathematical formulae.  Learning how to graph data results and computer-based statistical analyses will be required.

GE 110 Logic and Critical Thinking, 3 Credits

This course is designed to help students develop their natural ability to reason, to think clearly, critically, and competently, and to sharpen their deductive abilities when encountering new and unexpected situations. Students will (1) learn to understand the basic concepts of logic; (2) be able to produce arguments in an exchange; (3) learn to formulate, analyze, and model logical issues and answers in communication; (4) be taught how to identify apparent fallacies; (5) categorize logical patterns; (6) use diagrams to show logical patterns; (7) understand inductive and deductive argument; and (8) be able to analyze current literature using the principles of logic. Logic is both formal (mathematical) and informal (principles of reason), and this course will focus on the informal side. Emphasis is also placed on improving thinking and critical reading skills, analyzing and evaluating points of view, and constructing sound arguments based on relevant evidence.

GE 111 Communication, 3 Credits

This course is designed to create a foundation for effective communication in a professional setting. Presentation, interpersonal communication, face-to-face debates, argumentations, and critical thought are some of the subjects covered in this course.

GE 112 History of Western Civilization, 3 Credits

This course covers a study of the principal civilizations of the Western world and their basic contributions to the development of Western tradition. The concepts are intended to develop an understanding of the contemporary world and allow the student to gain an appreciation of diverse cultures.

GE 113 Introduction to Ethics and Philosophy, 3 Credits

The course presents an examination of the most important tendencies in the areas of the history of philosophy and ethics as they relate to social and political thought. The main focus is on Business Ethics, and emphasis is given to the western schools of thought, although eastern schools will be studied as well.

GE 114 Business English I, 3 Credits

This course highlights how grammar is used in the English language. Emphasis will be placed on improving the student’s use of proper grammar when expressing him or herself. Material used will be comprised mainly of works by world-famous authors. Priority will be given to the practical use of English in business.

GE 115 Business English II, 3 Credits

The course is designed to expand the students’ knowledge of the business world and help to develop the essential communication and language skills needed for business contexts. It aims to build competence, fluency, and confidence in the students, better preparing them to handle social situations, telephone calls, negotiations, meetings, and presentations.

GE  Science and Technology, 3 Credits

This course will address central issues in both the philosophy of science and in the philosophy of technology. These issues include the demarcations of science and pseudo-science, the nature of scientific reasoning, the formation, structure, and explanatory role of scientific theories, the relationship between science and technology, and the status and character of artifacts. The course focus will be on how philosophers define problems, form questions, and pose arguments regarding modern science and technology.

GE 119 Energy and Environment, 3 Credits

The course emphasizes the environmental effects of various choices made at each step of the energy cycle and an examination of these choices from both the technological and socioeconomic points of view. The main focuses of the courses are the development and current status of energy sources, technologies, consumption patterns, conservation, and energy policies.

GE 122 Fundamentals of Social Sciences, 3 Credits

This course is designed to introduce students to the broad and exciting field of the social sciences.   Social science explores human behavior through a diverse assortment of disciplines: anthropology, sociology, psychology, economics, history, geography, and political science all fall under the social science umbrella. This course will utilize an interdisciplinary approach in order to study and understand human behavior and various contemporary social issues.

GE 123 Psychology and Human Communications, 3 Credits

This course examines human communicative behavior, both verbal and nonverbal, from a social psychological perspective. The focus is on the cognitive and social processes that underlie human communication – rather than the content of communication, analysis of the mass media, or communicative efficacy. The early part of the course considers the nature of language, emphasizing speech production and comprehension; the latter part examines social factors involved in speech communication, as well as the role of nonverbal behavior.

GE 125 Introduction to International Relations, 3 Credits

This module is designed to introduce students to the prevailing theories of international relations and how they are used and misused in the analysis of contemporary policy issues. Main topics include causal and normative paradigms, the definition and distribution of power, systemic explanations, individual leadership, international institutions and regimes, globalization and interdependence, transnational relations, and the future of international governance.

 

Required Business Courses (25 courses, 75 credits)

 

AC1201  Accounting I, 3 Credits

Prerequisite(s): None

This course focuses on ways in which accounting principles are used in business operations, introducing the student to basic concepts of Financial Accounting that are applicable to the not-forprofit sector as well as the private sector. The primary objective is for students to be able to interpret financial information to help them make more effective decisions.

AC1202  Accounting II, 3 Credits

Prerequisite: AC1201

Accounting II expands on what the student learns in Accounting I by focusing on corporate accounting. This course discusses how corporations are structured and formed with an emphasis on corporate characteristics. Stocks, bonds, notes, purchase investments, and analysis of financial statements are included, as well as an in-depth look at managerial accounting. Statements of cash flow, budgets, and budget management are also examined.

AC2201 Management Accounting, 3 Credits

Prerequisites: AC1202

The goal of Management Accounting is to examine the general nature of management accounting, as well as the underlying cost terms, systems, and cost behavior. Students will learn about the financial decision-making process using cost data, with special attention given to Cost-Volume-Profit Analysis, ABC Costing, Profit Planning and Forecasting. Standard Costing and Flexible budgets. Relevant Cost and Capital Budgeting will also be discussed. Problem-solving methodologies are used to illustrate the theories and tools used to make management decisions.

EC2202 Microeconomics, 3 Credits

Prerequisite(s): None

The course on microeconomics is a general introduction to the theories of consumption, pricing and the market system, perfect and imperfect competition, and international trade. Microeconomics is the study of individual economic agents’ choice and the impact of those choices. EC2202 will focus primarily on utility maximizing behavior of consumers, the interaction of supply and demand in setting prices, and profit maximizing behavior of producers.

EC2203 Macroeconomics, 3 Credits

Prerequisite: EC2202

This course is an introduction to macroeconomics. This subdivision of economics deals with the economy as a whole: aggregate national income and output, government spending and taxation, money banking, monetary policy, and international trade. Microeconomics focuses on individual economic entities, while macroeconomics deals with the overall level of output, its rate of growth, and the level of prices in general.

FN1201 Principles of Finance, 3 Credits

Prerequisite(s): None

This course provides a broad understanding of the basic principles of finance, with an emphasis on interest rate determination in competitive market economies, the capital asset pricing model, and the operation of securities markets. FN1201 introduces techniques for effective financial decision-making and assessing the impact of these decisions on the company’s value. The course provides a working knowledge of the concepts, tools, and applications appropriate for financial decision-making as it operates within the framework of maximizing shareholders’ wealth.

FN2202  Principles of Corporate Finance, 3 Credits

Prerequisites: EC2202, FN1201

The course in corporate finance describes the corporation and its operating environment, the manner in which corporate boards and management evaluate investment opportunities and arrangements for financing such investments, create (or, alternatively, destroy) value for shareholders by planning and managing the transformation of a set of inputs (human labor, raw materials, and technology) into a more highly valued set of outputs (embodying both the original investment value and any surplus value generated), and develop strategies for meeting the claims of financial market participants who are sought as financiers (and, therefore, residual claimants to the cash flows/surplus value) of such investments. The course provides students with a basic analytical framework for understanding how the various struggles over corporate surplus value (in the form of cash flows) may be understood and resolved.  In this context, the course is designed to provide students with analytical tools that allow them to determine the “intrinsic value” of a corporation (or any economic institution, including a stateowned enterprise that is to be privatized) and to assess the effectiveness of corporate management in maximizing that value.

IS2203  Management Information Systems, 3 Credits

Prerequisite(s): None 

This course focuses on the critical personal and organizational issues of the management information systems (MIS) function. Exposure is provided to important technical topics related to computer hardware and software. The unifying themes are the types of computer-based applications being used at different levels of an organization, how computer-based applications are used at different levels of an organization, and how computer technology assists individuals to perform their jobs. The student is given content in which to evaluate the role of information in various organizations. This course provides an overview of information systems in the business world. It presents an organizational view of how to use information technology to create competitive firms, manage global organizations, and provide useful products and services to customers. Topics include hardware, software, databases, telecommunication systems, the strategic use of information systems, the development of information systems, and social and ethical issues involved with information systems.

MG1201 Introduction to Business, 3 Credits 

Prerequisite(s): None

This course is designed to provide an overview of the world of business. The basic principles and practices of contemporary business are reviewed as a foundation for further business education. Key business functions are studied, including management, marketing, accounting, finance, quality control systems, human resource practices, and management information systems. In addition, the course covers such topics as small business, entrepreneurship, global business, and ethics.

MG2201 Introduction to Management, 3 Credits

Prerequisite: MG1201

This course deals with the role and nature of management as it is used in contemporary business. The course will provide a systematic understanding of the core concepts of management theory and practice. A brief review of the foundations of key management thinking will be presented to set the context. This will be followed by an exploration of the environment for the managers and a discussion of the social and ethical issues which affect managers. The diverse roles of the manager in contemporary business are then explored, placing emphasis on identifying the key role effective management can play in developing successful organizations – private and public, large and small.

MG3202 Principles of Business Ethics, 3 Credits

Prerequisite(s): None

An understanding of Business Ethics is critical for modern managers. This course reviews the prevalent theories of ethics that set and guide society’s expectations of doing business in today’s private and public sector. How business is conducted within the existing social, economic, and political order and within the context of local traditions will be considered. The responsibilities of all of the stakeholders will be studied from an ethical standpoint. International ethical frameworks for gauging business decisions are reviewed. Throughout the course, there is an intensive use of case studies to illustrate and solve business ethics problems. The objective of the course are to introduce the student to the ethical concepts that are relevant to resolving moral issues in business; to impart the reasoning and analytical skills needed to apply ethical concepts to business decisions; to identify the moral issues involved in the management of specific problem areas in business; and to provide an understanding of the social, technological, and natural environments within which moral issues in business arise.

MG3204 Human Resource Management, 3 Credits

Prerequisites: MG2201

This course deals primarily with activities that directly affect how employees are brought into a firm and their treatment once they are employed. These activities will include selection, training, evaluation, compensation, labor relations, and working conditions.

MG3205 Decision Making, 3 Credits

Prerequisite: MG1201

MG3205 focuses on ideas and concepts that can be used better to understand the decision-making process. The curriculum includes the concepts of rational choice, identity, appropriateness, and history-dependent rules. The course also explores how decisions are made in the face of inconsistency in preferences or identities.  Prospects for decision engineering are also explored in detail.

MG3206 Leadership and Motivation, 3 Credits

Prerequisites: MG2201

This course is intended for future managers who require knowledge on how to manage groups, how to motivate people, and how to use the appropriate leadership style for a particular situation. Students will be exposed to an integrated framework that consists of lectures and training exercises.

MG3209 International Management, 3 Credits

Prerequisites: MG2201

This course compares management styles used in various countries and the effectiveness of those styles on that culture. Methods will be contrasted with current management methods used in the USA to formulate effective methods for practical use. Focus is on organizational design; political, legal, and economic concerns; personnel issues; and negotiating strategies.

MG3211 Small Business Management, 3 Credits

Prerequisite: MG1201

Lectures and case study methods are applied to investigate and analyze problems related to small business start-ups. Included are: selecting the proper location, business planning, organizational control, finances, and other areas of interest to the small business owner. The course includes the formulation of a business plan.

MG3212 Organizational Behavior, 3 Credits

Prerequisites: MG2201

Managers get things done through other people. They make decisions, allocate resources, and direct the activities of others to attain goals. Managers do their work within the confines of an organization.  An organization is a consciously coordinated social unit composed of two or more people that strives to achieve a common set of goals. This course develops a sound understanding of the human aspect of work and provides knowledge of the behavioral aspects of working in organizations.

MG3213 Managing Change, 3 Credits 

Prerequisites: MG2201, MG3212

This course is designed as an introduction to managing change in organizations with an emphasis on the development of student capacity to understand the necessity of change in organizations. This is achieved by focusing on the theoretical and conceptual underpinnings of change within an organizational context, analysis of how effective change management helps an organization gain a competitive advantage, and introduction of key change tools.

MG4203 Strategy and Business Policy, 3 Credits

Prerequisites: MG2201, MK2201, FN1201, AC2201

This course examines the enterprise as a whole, including understanding how and why the various functions of a business are interdependent and need to be coordinated. The course looks at the environment in which a business operates its strategy, and internal administrative activities. The emphasis is on the kinds of problems and issues that affect the success of an entire organization.

MK1201 Principles of Marketing, 3 Credits

Prerequisite(s): None

The aims of this course are to provide students with a basic understanding of the constituent elements of the marketing function in organizations. The course will develop analytical and diagnostic skills in dealing with marketing situations. Students will learn how marketing objectives are matched with marketing strategies and programs.

MK2202  Marketing II, 3 Credits

Prerequisite: MK1201 

This class involves an in-depth study of marketing management, with emphasis on the marketing environment, development of marketing strategies, formulation of policies, and, most importantly, the integration of marketing with other functional areas of business.

MK3203 Marketing Research, 3 Credits

Prerequisites: MK2201

This course looks at how marketing research functions and how procedures can be utilized in measuring and analyzing environmental factors in consumer demand, sales efficiency, effectiveness of promotional programs, and effects of competitor’s strategies. It includes methods of product distribution and pricing research.  Projects emphasize current marketing research techniques.

MK3208 International Marketing, 3 Credits

Prerequisites: MK2201

This course covers international marketing operations by looking at issues such as product policies, pricing, advertising, distribution channels, and marketing research. The factors governing the decision to engage in foreign transactions by organizations are explored in detail. In-depth market studies form a core part of the course.

OP1201  Business Quantitative Methods, 3 Credits

Prerequisite: GE106  

This course introduces the basic concept of quantitative approaches to decision making. It is designed to provide students with a sound conceptual understanding of the role that management science plays in the decision-making process. It emphasizes the application of a wide variety of quantitative techniques to the solution of business and economic problems.

OP2202  Introduction to Operations Management, 3 Credits

Prerequisite: GE109

The purpose of this course is to introduce students to the fundamental concepts and techniques of production and operations management for both service and manufacturing organizations. It will address the role of operations in relation to other functions and the methods that can be used to increase organizational effectiveness and efficiency. Topics introduced in the course include: product and service design, supply chains, capacity planning, design of work systems, location planning and analysis, material requirements planning, supply-chain management, enterprise resource planning, inventory management, total quality management, Six Sigma, lean enterprise and kaizen approaches, aggregate planning, just-in-time systems, scheduling, and project planning.